Before now, taking movies to cinema to premiere was like a forbidden act for the film markers in the Yoruba movie industry. Instead many of them have...
Before now, taking movies to cinema to premiere was like a forbidden act for the film markers in the Yoruba movie industry.
Instead many of them have their movies released by the indigenous marketers at Arena Oshodi, Lagos. But right now, cinema-standard movies seem to be the in-thing in the industry. And many thanks to the likes of Kunle Afolayan and co, who summoned courage to show their movies in cinemas across the globe.
The reason they don’t show their movies at cinemas before, according to the information at Yorubamoviegist.com it was the fear of piracy because CD pirates, we learnt, use the opportunity to record the flick with hidden recorders, while showing it at the Cinema.
Another reason is that many of the movies don’t meet up with the requirements of cinema-standard movies, owing to its poor production quality. But now, many producers are giving what it takes to have their movies to be shown at the cinema because they are making cool money.
Those who have made millions from showing their movies at the cinemas include Iyabo Ojo, Dayo Amusa, Toyin Aimakhu, Funke Akindele and many more others. However, the belief now is that, after showing it at cinema, the flick would be sold to online marketers and Africa Magic.